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Fall Social Media Workshops  

Social MedaiMore than half of all Americans use social media each day. Three quarters of consumers have bought something they’ve seen on social media. These trends make it clear that more and more, people are turning to tools like Facebook and Pinterest, Twitter and LinkedIn to accomplish tasks, achieve goals, and build relationships, both personally and professionally.

This fall, the Continuing Education and Professional Studies at Seton Hall is proud to sponsor a series of workshops for social media users at all levels. Our introductory boot camp will help beginners get acclimated to the major social media platforms. Our two intermediate sessions explore how to strategically manage social media relationships to meet your goals and objectives, while develop engaging content that is appropriate for each platform.

REGISTER is now open for our Saturday morning social media workshops. Take advantage of our alumni and early bird discounts.

INTRODUCTORY SESSIONS

Social Media Boot Camp
Date: Saturday, October 7 and October 14 
Time: 9:30 a.m. -1:30 p.m. 
Location: Walsh Library, Space 154

Need to ramp up your social media skills? Curious about how to use the various channels available? This two-day boot camp is designed for those who are new to social media and need to understand these tools in greater depth. Designed as hands-on workshops and held in a computer lab, participants will gain a working knowledge of social media tools such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Snapchat.

Session 1 will focus on what social media is and some of the ways it is being used. Participants will gain experience utilizing the popular social media tools Twitter, LinkedIn and Snapchat, and learn how they can be effectively leveraged to promote brands, products and services. In Session 2, participants will delve into Facebook, Instagram and Pinterest and learn how to use these powerful social media tools by building a network of followers, developing types of content and targeting audiences.

INTERMEDIATE SESSIONS

Strategic Management of Social Media
Date: Saturday, October 21, 2017
Time: 9:30 a.m. - 1:30 p.m.
Location: Walsh Library, Space 154

Social media, when done well, gives us the ability to distribute a message to your audience in a quick, targeted and efficient manner. Whether you’re part of a large organization or a team of one, understanding the various social media platforms, identifying the strengths and weaknesses of your social media team, and creating realistic goals are the core of any strategic plan. Social media allows you to build relationships with followers that would have been impossible even a short time ago. Our workshop will help you manage, maintain and leverage these relationships to meet your goals and objectives.

This session will focus on understanding the various social media platforms and, more importantly, will help you understand which to use and when it’s best to use them. We’ll identify best practices for your personal and professional accounts then discuss how to make things go well and what to do if things go wrong. We will spend time analyzing the current social media landscape and discuss strategies to get your message out to people professionally. Finally, we’ll work through creating goals and review the basic data and metrics used to ensure you are getting the expected results.

Writing for Social Media 
Date: Saturday, November 4, 2017 
Time: 9:30 a.m. - 1:30 p.m. 
Location: Walsh Library, Space 154 

Creating engaging content for social media is critical for reaching your target audience. Whether you are a skilled writer, or someone who has always struggled, social media platforms require new ways of communicating your message. From hashtags to the use of images and videos, there is more to writing for the web than just text. Each platform has its own style, and to compete with those adorable Internet kittens, you must understand how to engage your audience on each one.

This workshop will introduce participants to key concepts in writing for the web including crafting concise, creative and informative text. The use of hashtags, images, video and hyperlinks will also be addressed in order to design social media posts that make audiences take notice. Hands-on activities include the creation of social media posts for popular networks including Facebook, Twitter and Instagram.

Categories: Education

For more information, please contact:

  • Continuing Education and Professional Studies
  • (973) 378-9087
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