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Social Media Boot Camp  

Social Media for Professionals

Need to ramp up your social media skills? Curious about how to use the various channels available? This two-day boot camp, offered through Seton Hall's Division of Continuing Education and Professional Studies, is designed for those who may be new to social media and need to understand these tools in greater depth. Designed as hands-on workshops and held in a computer lab, participants will gain a working knowledge of social media tools such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Snapchat.

Prerequisites
• Working knowledge of Windows 
• Basic word processing skills such as copy and paste
• Understanding of how to navigate the Web and email

At the end of this program participants will be able to:
• Define social media
• Describe various social media channels, their usage and audiences

Day 1: June 10, 2017 9:30 a.m. to 1:30 p.m. 
Introduction to Social Media, Twitter, LinkedIn and Snapchat

Social media gives us the ability to get our message to an unlimited audience in a quick, targeted and efficient manner. During this session we will discuss what social media is and some of the ways it is being used. In addition, this session will introduce participants to the popular social media tools Twitter, LinkedIn and Snapchat. Participants will gain hands-on experience in utilizing these platforms as well as discuss how they are effectively leveraged to promote brands, products and services.

At the end of this session participants will be able to:
• Compare and contrast how Facebook and LinkedIn are used in practice
• Use LinkedIn to promote your professional life
• Compare and contrast the messaging platforms Twitter and Snapchat
• Use Twitter to keep up with and promote live news and events
• Choose Hashtags and @ mentions to their best effect
• Define specific use-cases for Snaps, Story and Chat

Day 2: June 17, 2017 9:30 a.m. to 1:30 p.m. 
Introduction to Facebook, Pinterest and Instagram

This session will introduce participants to the popular social media tools Facebook, Instagram and Pinterest. Participants will gain hands-on experience in utilizing these platforms as well as discuss how they are effectively leveraged to promote brands, products and services.

At the end of this session participants will be able to:
• Compare and contrast how Facebook, Pinterest and Instagram are used in practice, including how to build a network of followers, types of content and target audience
• Use Facebook pages to promote a brand
• Use Facebook ads to promote content
• Categorize content into boards on Pinterest
• Convert Pinterest clicks into potential sales
• Choose Instagram content that promotes your brand

Categories: Education , Science and Technology

For more information, please contact:

  • Continuing Education and Professional Studies
  • (973) 378-9807
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