Public Relations students recently demonstrated their creativity by placing first for their special event idea submitted to Ketchum Mindfire, a global crowdsourcing community hosted by communications agency, Ketchum. Juniors Caroline Conklin and Eric Lamadrid developed their strategic initiative together in class, which was then chosen out of 142 entries.
Conklin and Lamadrid’s were tasked with helping a company effectively target millennials. The team focused on engaging a college student demographic, creating a promotion that would leverage their audiences’ interests. Their idea encouraged students to attend the company’s locations to have study sessions with their friends while using their student ID for item discounts. Two other teams (Emma Glackin and Kiana Dixon; Yvonne Pruitt and Julie Trien) and their ideas were recognized with an Honorable Mention in the same category. Public Relations instructor Devon Gifis expressed her delight at her students’ success, saying, “I was very impressed with the success the students had with this Challenge considering this is the first time these students in particular had engaged in a Ketchum Mindfire competition. Being that this was the first Challenge of the academic year, I have even higher hopes for future success in the Mindfire Challenges plus any other competitions that come our way! I couldn’t be more proud of my students.”
This is the second year the Public Relations program within the College of Communication and the Arts partnered with Mindfire; the online challenge portal allows students to work on business challenges posted by Ketchum with permission of their Fortune 500 clients. Last year, PR student Joshua Rhim took first place in the challenge. While the challenges and ideas are confidential, Mindfire allows students to strategically apply their learnings in a real-world setting. The program also rewards students for their ideas with items such as monetary gifts from the company (after winning first place), in-person workshops and career support.
Categories: Arts and Culture