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Outcomes for M.A., in Strategic Communication

Outcomes and AssessmentSeton Hall University embraces the principle that effective and meaningful assessment is an integral part of the educational process. This principle is at the heart of our commitment to meet our responsibilities to our students, professions, and the communities that we serve. University Assessment Site »


The Master of Arts in Strategic Communication Program (MASC) is designed to provide highly motivated communication professionals with the opportunity to strengthen and enhance their communication, critical thinking and teaming skills through a “learn it and apply it” philosophy. Our program uniquely develops critical communication skills in ways that can be immediately applied in practice in a rapidly changing and diverse organizational world. Our program prepares our students to cultivate relationships with an increasingly global set of audiences and stakeholders. Our curriculum challenges our students to think creatively and to communicate with responsibility, passion and integrity.

Core Values:

In our teaching, we affirm and strive to instill in our students:

  • The desire and skills to communicate ethically and with purpose.
  • To be culturally aware, curious, open and sensitive.
  • To communicate in a socially responsible manner.
  • To be an engaged and productive team member or leader.
  • To communicate openly, ethically and with passion

Program Learning Outcomes:

  1. Mastery of both theoretical and empirical knowledge in the field of strategic communication.
  2. Understand and effectively apply strategic communications concepts to organizational challenges.
  3. Demonstrate an ability to communicate effectively through the spoken and written word in the three main leadership modalities – one to one, one to many and in various “e” forms.
  4. Understand the legal, ethical and social responsibilities of leaders as communicators.
  5. To effectively communicate across cultures displaying both savviness and sensitivity.
  6. Demonstrate intellectual and professional creativity through various assignments and projects on a variety of communications challenges.

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