The Seton Hall Sports Poll was cited by The New York Times in an article examining the prospect of legalized sports gambling (outside of Nevada) in the United States.
As part of that examination, the article also looked at the rise of what is known as “exchange wagering,” which, since May, is available for horse race gambling in New Jersey. The article notes that exchange wagering allows bettors to wager on events while they happen, with odds fluctuating based on the course of events during the event itself: “Think eBay for gamblers, with wagers being made in real time by traders allowed to post odds and prices for peers to accept or reject.”
The article also notes that for the purveyors of exchange wagering, horse racing is a “beachhead” and “part of a broader strategy to woo young gamblers comfortable with fast-paced, tech-focused betting and get ahead in what is expected to be the widespread legalization of sports gambling in the United States.”
Noting that in the United States “momentum for legalizing sports betting is at a high,” but also acknowledging some caveats regarding game integrity, the impact for problem gamblers and potential mismanagement, the New York Times writes:
“Still, there are signs the public wants to bet on sports. Nearly two-thirds of the population — 63 percent, according to a recent poll by Seton Hall University — believes that betting on sports should be legal, and 68 percent of the respondents said sports betting’s legality should be decided at the state level.”
The poll, known as the Seton Hall Sports Poll Conducted by The Sharkey Institute, is the first and only university-based, ongoing polling service exclusively devoted to the multi-billion dollar sports industry; students serve as pollsters and the poll's findings serve as a barometer of public opinion on the many important issues confronting sport and sport marketing today. Poll results have regularly been featured in media outlets across the United States, including The New York Times, USA Today, Forbes, MarketWatch, NY Daily News, Star Ledger, Bloomberg News, ESPN and Sports Illustrated.
Read the full New York Times article, "High-Tech Wagering Sees Gateway Into America: The Horse Track.”