Continuing Education and Professional Studies

Discover Your Inner Pundit: Introduction to Thought Leadership

Date: March 29, 2014
Time: 9 a.m. – 1 p.m.
Location: Seton Hall University, Main Campus
Tuition: Take each workshop for $129 or take all three workshops in the Certificate in Public Relations & Communication track for $299!

  • Do you want to stand out from the crowd and trigger people to call you for business?
  • Do you have a product or service that's difficult to differentiate?
  • Are you ready to engage more with your customers/clients?
  • Is the "content marketing" trend a mystery to you?

Overview

Whether you're trying to influence, educate, or inspire, Thought Leadership is a content marketing strategy that helps you attract audiences and build your brand. A "pull" versus "push" marketing strategy, this introductory seminar will help you to identify, produce, and distribute thought leadership materials and discover your inner pundit.

Program Description

All pundits start somewhere and for a reason. Whether you're trying to influence, educate, or inspire, Thought Leadership marketing helps you attract audiences and build your brand with compelling content that is entertaining, timely, and informative. This introductory workshop will help you discover your inner pundit, show you how to identify, produce, and distribute thought leadership materials, and help you develop a content marketing strategy that produces business results.

 In a two-hour class discussion, participants will identify thought leaders and explore what makes them successful. We'll define terms and understand how this type of marketing could fit in your marketing mix. Afterwards, we'll hold a two-hour coached working session, where you'll develop your own thought leadership platform and identify how you can add value and stand out in the ongoing discussions that are taking place in every corner of our society and the Internet.

Topics Covered

  • How Thought Leadership marketing translates into dollars
  • Why "content marketing" is all the rage
  • What all pundits have in common
  • The stumbling blocks for would-be pundits

Takeaways

As a participant you will:

  • Take home a toolbox to jumpstart your Thought Leadership program
  • Know whether you have what it takes to be a Thought Leader
  • Specify the outcomes you wish to achieve through your Thought Leadership program
  • Understand the technology that can help you manage your Thought Leadership program

Following the workshop you will be able to:

  • Get started creating high quality content
  • Focus on your unique expertise to add value to the Thought Leadership conversation
  • Know the tools to use to distribute and manage your Thought Leadership program
  • Access the markets you want to address with your Thought Leadership program

Intended Audience

If you are a marketer considering a Thought Leadership marketing strategy, a business person who wants to understand how "content marketing" means business, or someone who is looking for new ways to promote an idea or a business, this course is for you!

Presenter

Jeanine Moss is a branding and marketing strategist who has also been a publisher, journalist, media relations director, digital communicator, advertising copywriter, media buyer, membership marketer, entrepreneur and strategic communications advisor to the Undersecretary of Defense for Personnel & Readiness. Moss is also the founder and president of Turning Point Solutions, Inc., providing branding and marketing strategy, thought leadership marketing, positioning and messaging and integrated marketing campaigns for clients like Accenture, Hewlett-Packard, The September 11th Fund, New York City, United Way, Lighthouse International, and other technology, healthcare, association and non-profit organizations.

For further information, please contact us at (973) 761-9087 or email: CEPS@shu.edu

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Contact Us:
(973) 761-9087
CEPS@shu.edu

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