Marketing Plan Workshop:
Let's Build Something Together
Create a killer plan to sell products, services or ideas
- Do you know you need a
marketing plan but don't know where to start?
- Is it worth it to plan if you
have a tiny marketing budget?
- Can you do marketing if you
don't have a marketing department?
- Do you know the difference
between marketing, PR, advertising and sales?
you need more business but aren't sure which strategies and tactics will help
you get there, you need a marketing plan.Marketing plans help you sort through your options and align your
business goals with your capabilities and the needs of your customers.Some
say the best part of a marketing plan is the planning, and they're right.In this workshop you'll learn how to plan,
the right questions to ask and how to the answers will indicate how to
prioritize spending precious marketing dollars.
discuss your brand differentiation, how to evaluate your strengths and
weaknesses vis-à-vis the competition, and what promise you can honestly make to
your customers.We'll create a
comprehensive menu of marketing options and discuss the particular role of each
as well as when and how to use them.And
we'll tell you how you can measure the response so you learn what's working and
a two-hour discussion and two-hour hands on marketing plan building session,
you'll learn what you need to know to create your plan.You'll also apply what you've learned to a
template that will keep you on track to walk away with what you need to
implement a successful program.
probably already a marketer but may not know it.Do you print flyers?Put up signs in your store?Post on Facebook?Have a profile on LinkedIn?All these are marketing methods whether
you're selling an organization, a product, idea, or yourself!Your marketing options are vast, and we'll
help you look at marketing not as an act of persuasion, but rather as one of
connecting and engaging with like-minded people who want what you have to
a two-hour discussion and two-hour hands-on working session, we'll share
marketing stories, triumphs and terrors, and build a customized menu of marketing
options, tactics and techniques that you can use for your business.We'll share marketing plan templates and work
in groups and individually to help you create a marketing plan that generates
awareness, interest, desire and action.
we'll show you some quick, easy and inexpensive ways to conduct customer
research and provide online tools and templates to speed you on your way.
you're changing, growing, introducing a new product, combining forces with
another entity, or trying to get people to sign on to help save the whales, you
don't need a huge budget, but you do need a marketing plan.
- Identifying your audience
- Identifying and selecting
- Elements of the marketing plan
- Setting realistic expectations
and measuring results
a participant you will:
the questions you need to answer to construct your marketing plan
new research techniques for understanding your audiences
a draft plan to take home and flesh out
the workshop, you will be able to:
- State your marketing goals,
objectives, strategies and tactics
- Decide how to prioritize among
- Experiment without feeling like
- Align your efforts with your
- Business owners who are too
busy to write their marketing plan
- Business leaders who want to
expand their awareness of marketing options
- Employees who want to excel at
attracting business for their employers and themselves
- Entrepreneurs who need a template
to include in their business plans
Jeanine Moss is a branding and marketing strategist who has also been a business
owner, publisher, journalist, media relations director, digital communicator,
advertising copywriter, media buyer, membership marketer, and strategic
communications advisor to the Undersecretary of Defense for Personnel &
Readiness. Moss is also the founder and president of Turning Point
Solutions, Inc., providing brand-building services and solving tough business
challenges through vision and innovative communications for clients like
Hewlett-Packard, The September 11th Fund, New York City, United Way,
Lighthouse International, and other technology, healthcare, association and
Janet LeMonnier has gained decades of
marketing communications experience within financial and professional services
organizations as well as the nonprofit and higher education arena – from KPMG
and Goldman Sachs to the Mental Health Association of New York City, to her current
role as Executive Director of Communications at Seton Hall Law School. She has
built programs combining a broad mix of materials and strategies to meet an
array of objectives: recruit top talent, win business, drive culture change,
engage new students, promote emotional well-being, strengthen communities and
build the bottom line.
For further information, please contact us at (973) 761-9087 or email: CEPS@shu.edu