Continuing Education and Professional Studies

Marketing Plan Workshop:
Let's Build Something Together

Create a killer plan to sell products, services or ideas


New Dates Coming Soon!
Email us for the latest information.


Questions

  • Do you know you need a marketing plan but don't know where to start?
  • Is it worth it to plan if you have a tiny marketing budget?
  • Can you do marketing if you don't have a marketing department?
  • Do you know the difference between marketing, PR, advertising and sales?


Overview

If you need more business but aren't sure which strategies and tactics will help you get there, you need a marketing plan.Marketing plans help you sort through your options and align your business goals with your capabilities and the needs of your customers.Some say the best part of a marketing plan is the planning, and they're right.In this workshop you'll learn how to plan, the right questions to ask and how to the answers will indicate how to prioritize spending precious marketing dollars.

We'll discuss your brand differentiation, how to evaluate your strengths and weaknesses vis-à-vis the competition, and what promise you can honestly make to your customers.We'll create a comprehensive menu of marketing options and discuss the particular role of each as well as when and how to use them.And we'll tell you how you can measure the response so you learn what's working and what's not.

In a two-hour discussion and two-hour hands on marketing plan building session, you'll learn what you need to know to create your plan.You'll also apply what you've learned to a template that will keep you on track to walk away with what you need to implement a successful program.

Program Description

You're probably already a marketer but may not know it.Do you print flyers?Put up signs in your store?Post on Facebook?Have a profile on LinkedIn?All these are marketing methods whether you're selling an organization, a product, idea, or yourself!Your marketing options are vast, and we'll help you look at marketing not as an act of persuasion, but rather as one of connecting and engaging with like-minded people who want what you have to offer.

Through a two-hour discussion and two-hour hands-on working session, we'll share marketing stories, triumphs and terrors, and build a customized menu of marketing options, tactics and techniques that you can use for your business.We'll share marketing plan templates and work in groups and individually to help you create a marketing plan that generates awareness, interest, desire and action.

And we'll show you some quick, easy and inexpensive ways to conduct customer research and provide online tools and templates to speed you on your way.

If you're changing, growing, introducing a new product, combining forces with another entity, or trying to get people to sign on to help save the whales, you don't need a huge budget, but you do need a marketing plan.

Topics Covered

  • Identifying your audience
  • Identifying and selecting marketing options
  • Elements of the marketing plan
  • Setting realistic expectations and measuring results


Takeaways

As a participant you will:

  • Understand the questions you need to answer to construct your marketing plan
  • Discover new research techniques for understanding your audiences
  • Create a draft plan to take home and flesh out

Following the workshop, you will be able to:

  • State your marketing goals, objectives, strategies and tactics
  • Decide how to prioritize among marketing options
  • Experiment without feeling like a failure
  • Align your efforts with your business objectives


Intended Audience

  • Business owners who are too busy to write their marketing plan
  • Business leaders who want to expand their awareness of marketing options
  • Employees who want to excel at attracting business for their employers and themselves
  • Entrepreneurs who need a template to include in their business plans


Presenter(s)

Jeanine Moss is a branding and marketing strategist who has also been a business owner, publisher, journalist, media relations director, digital communicator, advertising copywriter, media buyer, membership marketer, and strategic communications advisor to the Undersecretary of Defense for Personnel & Readiness.  Moss is also the founder and president of Turning Point Solutions, Inc., providing brand-building services and solving tough business challenges through vision and innovative communications for clients like Hewlett-Packard, The September 11th Fund, New York City, United Way, Lighthouse International, and other technology, healthcare, association and non-profit organizations.

Janet LeMonnier has gained decades of marketing communications experience within financial and professional services organizations as well as the nonprofit and higher education arena – from KPMG and Goldman Sachs to the Mental Health Association of New York City, to her current role as Executive Director of Communications at Seton Hall Law School. She has built programs combining a broad mix of materials and strategies to meet an array of objectives: recruit top talent, win business, drive culture change, engage new students, promote emotional well-being, strengthen communities and build the bottom line.

For further information, please contact us at (973) 761-9087 or email: CEPS@shu.edu

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Contact Us:
(973) 761-9087
ceps@shu.edu

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