Social Media for Professionals: Unlimited Potential
Dates: Saturdays, March 8, 22, 29 and April 5 and 12.
Time: 9:30 a.m. - 12:30 p.m.
Location: Seton Hall University Main Campus
In five powerful sessions, you will
outline a social media action plan, launch a blog and wiki, design and use a
variety of social media tools, and analyze the results to maximize
Social media is not a fad it's your
future. Social Media for Professionals:Unlimited Potential teaches simple techniques to leverage vast, interconnected
web communities. Whether you have a thousand Facebook friends or zero, you can
harness the power of social media for marketing, communications, and branding –
personally and professionally.
Experienced social media experts will
teach you how to stand out from the rest of the noise with unique, targeted,
and efficient campaigns. In the first session, you will launch a blog and
create a visual map outlining your own social media action plan. From there you
will learn to communicate and collaborate through blogs and wikis, customizing
entries with various forms of media. Integrate your site with Twitter,
Facebook, Tumblr, Pinterest, and YouTube for exponential impact.
Upon completion of all five sessions you
will earn a Certificate in Social Media. This distinction can enrich your
resume and make you a company asset. But how will you know that your new
strategies are working? Instructors will show you easy-to-use tools that
collect and analyze important web traffic data. Using analytics and
interpreting this data is key to sustained, effective social media marketing.
If you want lasting engagement and marketing results, don't miss this course!
- Session I: Social Media, Everyone is Doing It, Right?
- Learn what social
media is, some of the ways it is being used, and outline a plan of action for
its effective use.
- Create a blog and
a visual map of how social media can be used to enrich your goals.
- Session II & III: The Players: Tools to Leverage
the Power of Community (Parts 1 & 2)
- Understand how to
connect and expand your online presence using Twitter, Facebook, YouTube,
LinkedIn, Pinterest, and more.
- Learn how to
design and use a variety of social media tools to achieve your goals.
- Session IV: Communicate and Collaborate Through Blogs
- Discover how to
add and edit blog entries, include media on a WordPress site, customize and add
widgets, and integrate with Twitter and Facebook.
- Learn to maximize
wiki potential for your organization.
- Session V: But How Do I Know It Works: Using Data to
Check Your Effectiveness
- Use free and paid
analytical tools to obtain, analyze, and interpret data from your social media
- Find out how
analytics can help you to run a more successful social media campaign.
As a participant you will:
- Learn how to use
the various social media platforms available.
- Understand the
ins and outs of social media and how to use it effectively.
- Create a visual
map that outlines your own social media action plan.
Following the program, you will:
- Understand how to
use social media to enhance your personal and professional brand.·
- Be able to
effectively use social media to widen your sphere of influence.
If you are interested in enhancing your
personal and professional brand through social media or if you are a small
business owner who wants to learn how to use social media to increase the visibility
of your business, this course is for you!
To learn about our dynamic instructors, please click on this link http://blogs.shu.edu/socialmediacertificate/bios/.
For further information, please contact us at (973) 761-9087 or email: CEPS@shu.edu