Branding101: Dare to Be Different
Create a brand story
and experience that sets you apart from the competition
Date: April 12, 2014
Location: Seton Hall
Tuition: $129 per workshop/
$299 for 3 Workshops and a Certificate
- Do small businesses need "branding"?
- What is a brand promise and how
do you keep it?
- What does it take to create a
- When and why should you spend
your time branding?
- Who controls your brand?
take this workshop unless you:
ready for a long term commitment to your organization, product or idea
the power of differentiating yourself from your competitors
the opportunity to focus your energy on the most profitable marketing activities
- Need help describing your brand in a compelling
and impactful way
tools to support your branding
four short hours, we'll discuss and practice what you need to know about yourself,
and what your customers need to hear that has value and longevity.You'll decide what you want to mean to your
customers and select the 3-5 most important messages to deliver to persuade
people to engage.You'll learn how to be
consistent and efficient in your communications across advertising, PR, direct
mail and social media.Best of all,
you'll walk away with templates to get started reinforcing your brand and
delivering clear messages by Monday morning.
This workshop will
- Learn how to identify and
articulate your brand promise and its value
- Evaluate which features and
benefits are most important to customers
- Align your business goals and
capabilities with your customers' needs
- Find inspiration for writing
compelling headlines, subheads and body copy
This course is
designed to benefit small business owners in charge of marketing, advertising,
PR and/or promotion; employees who want to make themselves indispensable; students
who are interested in a crash-course in communications; and entrepreneurs who
need to explain their business in new and compelling ways.
Jeanine Moss is a branding
and marketing strategist who has also been a business owner, publisher,
journalist, media relations director, digital communicator, advertising
copywriter, media buyer, membership marketer, and strategic communications
advisor to the Undersecretary of Defense for Personnel & Readiness.
Moss is also the founder and president of Turning Point Solutions, Inc.,
providing brand-building services and solving tough business challenges through
vision and innovative communications for clients like Hewlett-Packard, The
September 11th Fund, New York City, United Way, Lighthouse
International, and other technology, healthcare, association and non-profit
For further information, please contact us at (973) 761-9087 or email: CEPS@shu.edu