Birthing the Elephant
Ten Speed Press, Division of Random House, 2008
Bruce E. Freeman
Department of Management
Birthing the Elephant is a “success coach” between two covers. It will take readers step by step through the life cycle of a small-business launch while showing them smart moves to make and pitfalls to avoid. Packed with inspiring success stories from women in a range of industries, it arms readers with expert advice, the latest on resiliency research, and networking tools.