Academic Scholarship

The iconic ABSOLUT vodka brand faces competition

Case Research Journal, 29(1), September 2009

Photo Needed Richard Dool, D.Mgt.
Department of Communication and the Arts

This case provides a rich depiction of the strategic situation at Absolut vodka in 2004. It challenges students to assess the issues and provide strategic recommendations for the Absolut Spirits Company going forward.

 
 
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