My research includes both managerial and pedagogical work and has appeared in several reports and journals.
Hired in 1983, Joseph Wisenblit is an Associate Professor in the Department of Marketing. He teaches undergraduate and graduate courses in strategic marketing, consumer behavior and services marketing. His research includes both managerial and pedagogical work and has appeared in Journal of Consumer Marketing, Journal of Marketing Education and Services Marketing Quarterly, among others. He is also a co-author of the 11th edition of Consumer Behavior, a prominent textbook in the field, published by Pearson (Prentice Hall). Consumer Behavior has been translated into several international editions and has been adopted by over 175 higher education institutions in the U.S.