University Profiles


Scott R. Rothbort, M.B.A.


Department of Finance


I have over twenty five years of experience in the securities industry thanks to Merrill Lynch and Morgan Stanley.

I have over twenty five years of experience in the securities industry. I originally came to Seton Hall as an Adjunct Professor of Finance in the summer of 2001, not long after a career at Merrill Lynch, where I founded and managed the Global Equity Swaps Business and helped to establish and build the Global Equity Derivative Business. I have also worked for Morgan Stanley’s international division, with assignments in Tokyo and Hong Kong and County NatWest Securities with assignments in risk management in London. In addition to serving a Term Professor of Finance, I am the founder and president of Lakeview Asset Management, an investment advisory boutique catering to high net worth individuals. I also have created a special web site called The Finance Professor to enhance the learning experience and publish and investment newsletter called The LakeView Restaurant & Food Chain Report. You may also see, hear, or read me in the media where I am a regular contributor to and frequently appear on, Fox Business News, Bloomberg television and radio, CNBC and local television.

My professional interests include securities valuations, investment strategies, and derivatives.


Wall Street: Morgan Stanley, Merrill Lynch, County Nat West Securities, and Lakeview Asset Management

Courses at Seton Hall

Securities Trading and Financial News (BFIN 4244)
Futures, Options, and Other Derivatives (BFIN 4234)
Futures, Options, and Swaps (BFIN 7231)


  • M.B.A., New York University
  • B.S., University of Pennsylvania



Office Phone
(973) 761-9209


Office Location
Room 546
Jubilee Hall


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