University Profiles

Hector Lozada

Hector R. Lozada-Vega, Ph.D.

Associate Professor

Department of Marketing


Dr. Lozada is a Fellow of The Institute for International Business in the Department of Marketing.

Hired in 1996, Dr. Héctor R. Lozada is an Associate Professor and Fellow of The Institute for International Business in the Department of Marketing, where he teaches undergraduate and graduate courses in marketing research, international marketing, marketing strategies, and internet marketing. Dr. Lozada's research interests center on strategy formulation and implementation in the area of product and process innovation, environmental/green/ecological marketing, postmodern/neo-Marxist critiques of marketing and alternative/interpretive research methods, negotiations, selling and international marketing, and marketing education and new technologies. His research, which is predominantly contributions to practice in nature, has appeared in such outlets as the Journal of Consumer Research, Journal of College Teaching and Learning, Journal of Marketing Education, Journal of Managerial Issues, Journal of Business and Industrial Marketing, Journal of Euromarketing, Journal of International Business Research, and Psychological Reports. Dr. Lozada has also presented his research in various conferences and symposia in the United States and abroad.


  • Ph.D., University of Kentucky



Office Phone
(973) 761-9259


Office Location
Room 684
Jubilee Hall


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