My research includes both managerial and pedagogical work and has appeared in several reports and journals.
Hired in 1983, Dr. Wisenblit is an Associate Professor in the Department of Marketing. He teaches undergraduate and graduate courses in strategic marketing, consumer behavior and services marketing. His research includes both managerial and pedagogical work and has appeared in Psychology Reports, Journal of Marketing Education and Services Marketing Quarterly, among others. He is also a co-author of the 10th edition of Consumer Behavior, a prominent textbook in the field, published by Prentice Hall, that will be in print in the fall 2009 semester.