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Certificate in Social Media
Graduate
Certificate

Social Media

Social Media Certificate series workshops take place on Saturdays from 9:30 a.m. - 12:30 p.m. on the following dates: 9/10, 9/17, 9/24, 10/1, 10/8

Far from a fad, social media has taken root in our culture. But sometimes it's hard to keep up with the constant changes. This five-part workshop series explains social media in a practical and simple way, and includes instruction on WordPress, Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat. Whether you're looking to market your business or amplify your personal brand, whether you have thousands of Instagram followers or haven't even set up an account yet, these classes will help you harness social media's vast power. Those who complete this series earn a resume-friendly Certificate in Social Media.

Curriculum

Led by technology experts based at Seton Hall, you’ll start off by learning how to use social media as a marketing tool. You’ll dive into blogging next, then proceed to Facebook, Pinterest and Instagram, followed by Twitter, LinkedIn and Snapchat. On each platform, you’ll learn how to build followers, which networks to use for which audiences, and how to promote live news and events using hashtags or @ mentions. The fifth and final segment focuses on data, and how basic analytics tools can help you develop more effective social media campaigns.

Social Media Certificate series workshops take place on Saturdays from 9:30 a.m. - 12:30 p.m. on the following dates:

  • September 10
  • September 17
  • September 24
  • October 1
  • October 8

Takeaways

As a participant you will:

  • Learn how to use the various social media platforms available.
  • Understand the ins and outs of social media and how to use it effectively.
  • Create a visual map that outlines your own social media action plan.

Following the program, you will:

  • Understand how to use social media to enhance your personal and professional brand.
  • Be able to effectively use social media to widen your sphere of influence.

Intended Audience

If you are interested in enhancing your personal and professional brand through social media or if you are a small business owner who wants to learn how to use social media to increase the visibility of your business, this course is for you!

Program Faculty

Meet the faculty who will be teaching the workshops.

Register Today

In five powerful sessions, you will outline a social media action plan, launch a blog, setup Twitter and Pinterest and learn a variety of social media devices. Then using analytical tools, obtain, analyze, and interpret data from your social media sites.

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