Market Research Center
 
Market Research Center Branding
 

 Market Research Certificate 

 

What is the Market Research Certificate?

The undergraduate Certificate in Market Research is made up of a total of 12 credits (four three-credit courses). The certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights/data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.

Required Classes:

Students will be required to take each of the following 2 courses:

BMKT 2601
Principles of Marketing*

BMKT 3611
Marketing Research*

*Offered every semester.

Students must complete 2 of the following courses:

BMKT 4612
Qualitative Market Research*

BMKT 4634
Marketing Metrics**

BMKT 4699
Directed Research/ Marketing***

BMGT 4560/ BITM 3740
Project Management**

BITM 3744
Business Intelligence**

*Offered every Fall; **Offered every Spring; ***With instructor approval.

Want to know more?

Please contact Adam Warner, adam.warner@shu.edu, or Stephen Pirog, stephen.pirog@shu.edu.

How to apply?

When enrolled in the fourth course to complete the Certificate requirements, please download and fill out the Certificate Application form and deliver it to Stephen Pirog in room 654 Jubilee Hall.

Download Market Research Certificate Application Form »

 
Facebook    Linked In Icon

Contact Us:
Market Research Center
Seton Hall University
Jubilee Hall, Room 677
 
Adam Warner, Director
(973) 761-9704

Sign In to PirateNet