Stillman School of Business

What is the Market Research Certificate?

The undergraduate Certificate in Market Research is made up of a total of 12 credits (four three-credit courses). The certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights/data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.

Required Classes:

Students will be required to take each of the following 2 courses:

BMKT 2601 Principles of Marketing*
BMKT 3611 Marketing Research*

*Offered every semester.

Students must complete 2 of the following courses:

BMKT 4612 Qualitative Market Research*
BMKT 4634 Marketing Metrics**
BMKT 4699 Directed Research/ Marketing***
BMGT 4560/ BITM 4740 Project Management**
BITM 3744 Business Intelligence**

*Offered every Fall; **Offered every Spring; ***With instructor approval.

Want to know more?

Please contact Adam Warner, adam.warner@shu.edu, or Stephen Pirog, stephen.pirog@shu.edu.

How to apply?

When enrolled in the fourth course to complete the Certificate requirements, please download and fill out the Certificate Application form and deliver it to Stephen Pirog in room 654 Jubilee Hall.Download Market Research Certificate Application Form »

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