The marketing program in the Stillman School of Business focuses on understanding consumers, delivering value to them in the form of products or services, and retaining them as customers. Interested in learning the art of marketing? Our marketing concentration can help you gain the skills and experience necessary for exciting careers in the many success in areas of marketing, including advertising, sales, marketing research, and brand and product management.
Our marketing faculty believe that class participation, enthusiasm and creativity are the keys to learning. Classes are dynamic and interactive, and the many facets of marketing are taught through practical, real-world assignments and exercises. For example, in our advertising course, you are guided through an insightful analysis of taped television commercials and then develop your own advertising campaigns. In our marketing research course you construct a real marketing survey, using a questionnaire and sampling plan that you design. And soon you'll view live consumer research sessions that will take place in our very own focus group facility.
Students in the program earn a Bachelor of Science in Business Administration with a concentration in marketing. This 120-credit program helps you understand the basic core values of marketing through courses such as:
- market research;
- consumer behavior; and
- advertising management
Interesting elective courses like international marketing, product planning and management, branding, services marketing and sales management allow you to focus more intently on a specific area.
Because of the increased emphasis on marketing strategy throughout American business, the marketing field offers excellent employment and advancement opportunities. There has been an increase in the demand for marketing professionals, and the average starting salaries of marketing graduates are higher than those in many other fields. Graduates of the program pursue careers in:
- product development;
- brand management;
- services marketing;
- international marketing;
- sales; and
- marketing research.
Ready to make a difference in the world of marketing? Check out the program’s degree requirements and apply today.
Chair: Stephen Pirog, Ph.D.
Department of Marketing
Seton Hall University, Stillman School of Business
400 South Orange Avenue
South Orange, NJ 07079
Telephone: (973) 761-9237