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Journalism
Undergraduate
Bachelor of Arts (B.A.)

Public Relations

Public Relations majors develop professional skills in a framework that emphasizes ethical, responsible communication using the RPIE model (Research, Planning, Implementation, Evaluation). Co-curricular and extracurricular activities include the Seton Hall Chapter of the Public Relations Society of America (PRSSA); the student-run public relations agency; PRSSA’s Bateman Case Study Competition Team; and the Communication Honors Alumni Mentoring Program (CHAMP). 

Experiential learning is a cornerstone of the PR program. Students gain real-world experience in their PR II: Strategic Planning and Client Relations class or through internships in agencies, corporations, nonprofits or other organizations. Students’ experiential work is tied to the theories they learn in the classroom, and their professional opportunities allow them to apply their knowledge and share the lessons learned with classmates. Students can graduate with a robust portfolio they can share with prospective employers.

College Facts

  • 602 2015 Enrollment
  • 12:1 Student to Faculty Ratio
  • 74% Employment Rate
  • 100% Graduate School Acceptance Rate
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Meet Brian Wisowaty

Brian Wisowaty, a Class of 2011 Alumnus, studied Public Relations and Journalism at Seton Hall before working for MSNBC as a Graphics Producer.

Brian Wisowaty

"Seton Hall provided my foundation-the hands-on experience, the network of contacts and mentors and, of course, the education. The experiences I had at Seton Hall were transformational, extending far beyond anything that's just pre-professional. They are times of my life that I will forever look back upon fondly and why I stay connected with Seton Hall."

Brian Wisowaty '11
Public Relations and Journalism major, Graphics Producer, MSNBC

Curriculum

Undergraduate students in the Public Relations major must complete 45 program credits to satisfy degree requirements.

Communication core courses (12 credits plus COST 1600)
  • COST 1600 Oral Communication 1  (fulfills COAR Core)
  • COMM 1670 Introduction to Communication Theory
  • COMM 2134 Communication Ethics
  • COMM 2136 Media Law
  • COJR 2431 American Journalism
Public Relations skills courses (12 credits)
  • COMM 1421 Writing for the Media
  • COPA 2512 Public Relations I (prerequisite COMM 1421)
  • COPA 2515 Promotional Writing (prerequisite COMM 1421)
  • COPA 3522 Public Relations II (prerequisite COMM 1421)
Communication research (6 credits)
  • COMM 2135 Communication Research (prerequisite COMM 1670)
  • COPA 5599 Senior Seminar: Public Relations (prerequisite COMM 2135)
PR/media electives (15 credits) 2 
Pick one of the following
  • COTC 2240 Media Criticism
  • COJR 3430 The Journalistic Tradition
  • COJR 3432 Women and the Media
Pick two of the following writing courses
  • COPA 2521 Print Advertising
  • COPA 3521 Broadcast Advertising
  • COJR 2421 News Reporting (prerequisite COMM 1421)
  • COJR 4424 Broadcast News I (prerequisite COMM 1421)
Pick two of the following production courses
  • COBF 2223 Television Production I (requires instructor's OK)
    • COPA 2999 Basic Video (recommended substitution)
  • ADIM  2324 Desktop Publishing
  • COJR 3428 Publications Editing (prerequisite COMM 1421)
  • ADIM 3323 Presentation Graphics (formerly COGR)
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1 Three-credit course
2 Substitutions may be made in consultation with your adviser

Faculty

The faculty in our internationally recognized research and teaching programs are committed to guiding students to success. Seton Hall is a Catholic University where great thinkers do more than think. They teach.
View all Communication and the Arts faculty »

Experience Seton Hall. Visit Us Today.

As one of the country's leading Catholic universities, Seton Hall has been developing students in mind, heart and spirit since 1856. Home to nearly 10,000 undergraduate and graduate students, Seton Hall is a place that nurtures compassionate leaders who are prepared to make a difference in the world.

Seton Hall offers all the advantages of a large research university -a national reputation;challenging academic programs;notable alumni;state-of-the-art facilities;renowned faculty;and extensive opportunities for internships, research and scholarship -with all the benefits of a small, supportive and nurturing environment.

The best way to truly experience Seton Hall is to visit us in person.

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