College of Arts & Sciences

Overview

The Seton Hall Master of Arts in Public Relations (MAPR) offers students the opportunity to study advanced theories, strategies, tactics and methods of evaluation as they apply to public relations as well as best practices. Students work in a rigorous learning environment with faculty members who are experienced educators and accomplished practitioners. The MAPR program prepares students to deliver messages both strategically and responsibly on behalf of organizations and clients.

The MAPR degree program uses a "learn it, apply it" philosophy. What’s learned in class can be applied at work the next day. MAPR faculty are experienced practitioners who bring extensive and diverse public relations experience to the classroom. Students are challenged to think creatively, apply state-of-the-art technology and sharpen their public relations skills in a dynamic, small-classroom environment.

The 30-credit program is designed to meet the professional needs of today’s student.

Goals of the Program

  • Develop students’ conceptual, technical and creative skills through the synthesis of theoretical and practical approaches to Public Relations.
  • Develop a systematic understanding of various publics and stakeholders 
  • Provide students with a conceptual framework to understand the strategic and tactical roles of Public Relations.
  • Ensure students understand the ethical expectations and challenges related to Public Relations activities.
  • Develop critical awareness and a holistic understanding of the role Public Relations plays in society.
  • Equip students with the knowledge and tools to effectively plan, execute and measure Public Relations programs and campaigns.

Courses are offered on a flexible evening, weekend and online class schedule. We offer courses in the Fall, Spring and Summer semesters. Applications are accepted for each semester.

Highlights of the Program

  • 30 Credit Master of Arts Degree
  • No GREs or GMATs Required
  • Earn Your Masters in 12 – 18 Months
  • Flexible Offerings to Fit Busy Schedules
  • Rolling admissions: Fall, Spring or Summer Starts
  • APR Accreditation Preparation 
  • Faculty: Accomplished Professionals
  • "Learn it, Apply it" Philosophy

Employment of public relations managers and specialists is expected to grow 21 percent from 2010 to 2020, faster than the average for all occupations.

Dr. Richard Dool
Director, Graduate Studies

(973) 761-9490
rrichard.dool@shu.edu

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