College of Arts & Sciences

Curriculum

The Master of Arts degree in Public Relations (MAPR) requires 30 credits distributed as follows:

Required Core Courses: 18 credits

COMM 6000 Writing for the Organization and the Client 3
COST 7220 Effective Presentations 3
COMM 6003 Theory and Evolution of Public Relations 3
COMM 8003 Public Relations Strategy and Planning 3
COTC 7110 Communications & Public Relations Research 3
COMM 8190 Masters Project 3

II. Electives (12 Credits)


Four courses from these electives are required to fulfill the degree requirement:

COMM 6002 International Public Relations 3
COTC 6100 Introduction to Organizational Communication 3
COGR 6323 Presentation Graphics 3
COMM 7002 New Media and Communication 3
COTC 7111 Communication & Public Relations Consulting 3
COTC 7120 Law of Communication 3
COJR 7420 Advanced Corporate Writing 3
COMM 7762 Events Management 3
COMM 7777 Integrated Marketing Communication 3
COMM 7779 Crisis Communications 3
COMM 7781 Speech Writing 3
COMM 7782 Media Relations 3
COMM 7796 Public Relations: Cases and Practical Applications (Contemporary Issues) 3
COMM 8000 Methods & Strategies for Public Relations 3
COTC 8110 Communications and Public Relations Ethics 3

A Recommended Approach:

To optimize the MPR program and to best prepare students for the APR Certification, it is recommended that each MPR student use this approach:

The MPR Core Courses (6 courses -18 credits) and these electives:

Electives:

  • COMM7796 - Public Relations: Cases and Practical Applications (Contemporary Issues)
  • COMM7782 - Media Relations
  • COGR 6323 - Presentation Graphics 
  • COMM7779 - Crisis Communications


The required sequence for these specific courses:

  1. COMM6003 - Theory and Evolution of Public Relations
  2. COMM7796 - Public Relations: Cases and Practical Applications (Contemporary Issues)
  3. COMM8003 - Public Relations Strategy and Planning

Dr. Richard Dool
Director, Graduate Studies

(973) 761-9490
rrichard.dool@shu.edu

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